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Glenn Beck TV Network - GBTV

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The Truth Lives Here

Outgoing Fox News host Glenn Beck and his company, Mercury Radio Arts, are developing a new service called “GBTV,” which will be a web-based TV channel, according to sources familiar with the matter as well as trademark applications filed by the company.

GBTV will be based at GBTV.com, which Mercury acquired in January.

Mercury also filed a trademark on a tagline for the channel: “The Truth Lives Here,” as well as a logo, based on the logo for his “InsiderExtreme” subscription service.

The trademark applications are limited exclusively to programming delivered via the internet, so it is not likely that GBTV will become an actual TV network anytime in the near future. Mercury also filed the GBTV trademark for ancillary products, like DVDs, podcasts, mobile applications and video games.

Back in March, the New York Times floated the possibility that Beck would either start his own cable channel, or expand his presence on the web:

“Two of the options Mr. Beck has contemplated…are a partial or wholesale takeover of a cable channel, or an expansion of his subscription video service on the Web,” The Times wrote.

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