Friends and family ofare launching a social media blitz in the search for the missing Utah mother of two.
James Hofheins, one of the organizers, says the three-day effort beginning Monday will use Facebook, Twitter and YouTube to information about Powell and her picture throughout the Internet.
He says there will also be aand Facebook users are being asked to change their profile pictures to a purple ribbon.
Powell has been missing since Dec. 7. Police have labeled her husbandas a person of interest. He has told police he went camping with the Powells' two young boys around the time she went missing.