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Colors and Their Meanings (Brief)

December 26, 2009

Red
Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.

Yellow
Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.

Blue
Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant.

Orange
Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention.

Green
Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.

Purple
Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.

Gray
Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring.

Brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.

White
Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.

Black
Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning, death (Western cultures).
There are various cultures who understand the need of colors in their own special manner. Lets see how:

Red
China - symbol of celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
India - color of purity (used in wedding outfits).
United States - Christmas color when combined with green, Valentines Day when combined with pink, indicates stop (danger) at traffic lights.
Eastern cultures - signifies joy when combined with white.

Yellow
Asia - sacred, imperial.
Western cultures - joy, happiness.

Blue
China - associated with immortality.
Colombia - associated with soap.
Hindus - the color of Krishna.
Jews - holiness.
Middle East - protective color.
* Note: Blue is often considered to be the safest global color.

Orange
Ireland - religious significance (Protestant).
United States - inexpensive goods, Halloween (with black).

Green
China - studies indicate this is not a good color choice for packaging, green hats mean a man's wife is cheating on him.
France - studies indicate this is not a good color choice for packaging.
India - the color of Islam.
Ireland - religious significance (Catholic).
Some tropical countries - associated with danger
United States - indicates go (safe) at traffic lights, environmental awareness, St. Patrick's Day, Christmas color (red and green).

Purple
Western cultures - royalty.

Brown
Colombia - discourages sales.

White
Eastern cultures - mourning, death.
Japan - white carnations signify death.
United States - purity (used in weddings).

Black
Western cultures - mourning, death.

Saffron
Hindu - sacred color. (orangish peach color)

Pastels Korea - trust. United States - spring, Easter; pale blue (baby blue) stands for an infant boy; pale pink stands for an infant girl.

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